During the last three decades, many factors came into action and helped this state to become a tourist friendly state. For instance, this state has a hundred percent literacy rate, people are friendly with Queen's English and this factor makes it an international tourist friendly state. Two decades ago, the state also witnessed a migration of educated people to western countries. This international migration created a demand for international flights and interconnecting flights as a result now Kerala is well connected with air facilities. The reverse migration of this workforce also created an environment of investment in the state. This investment pattern also developed a distinct tourism infrastructure where you feel the vernacular charms of this state under the amenities of big cities.